Our Story
The Pennyroyal Distillery was founded in 2023 by two great friends and one bourbon legend, Jim Rutledge.
Named for Kentucky’s Pennyroyal shelf—the limestone bedrock that supplies the pure water essential to Kentucky whiskey—our distillery stands on the same principles of strength and purity that define the region itself.
Jim Rutledge is likewise a bedrock of Kentucky whiskey. With decades of unmatched experience, he has shaped the craft through rigorous standards, time-honored methods, and deep practical knowledge. At Pennyroyal, we are guided by his process, wisdom, and tradition in every decision we make—ensuring that his proven approach remains the foundation of everything we produce.
Our Whiskey
Our whiskey is premium Kentucky Straight, meticulously selected and blended by legendary Master Distiller Jim Rutledge and the Pennyroyal team. With Jim serving as our Northstar, every Pennyroyal product can be trusted to deliver the rich complexity, long mellow finish, and refined character that define exceptional Kentucky whiskey.